Publisher: Atlantic, 2009, 290 pages
ISBN: 978-1-84354-941-3
Keywords: Marketing
The indispensable guide to successful marketing strategy, summarizing seventeen lessons from the most influential consultants, writers and academics in the field.
The featured books include:
The Marketing Gurus distils thousands of pages on branding, promotion, publicity and advertising into easily digested summaries, revealing the wisdom of these classics of modern marketing.