Publisher: Amacom, 1992, 209 pages
All too often a marketing plan is an exhaustive reference work that takes months to prepare and then rarely leaves the bookshelf. Bill Luther's The Marketing Plan shows you how to create a practical, actionable, easy-to-use ten page plan that takes just a few weeks to prepare. This revised edition of AMACOM's marketing classic helps you define and clarify your goals and pinpoint specific, concrete objectives for every area of marketing. The Marketing Plan will make sure you plan efficiently so you can spend most of your time at the real work — marketing!
Short and relevant. You could learn a lot from this book.