Publisher: McGraw-Hill, 1982, 283 pages
Since its original publication by McGraw-Hill almost 10 years ago, this best-selling guide to the inner workings of Japanese strategic thinking has become an acknowledged classic.
Kenichi Ohmae — a business strategist of international renown — provides a compelling account of the reasons why certain companies dominate the global business arena. The book is packed with keen insights into their business thinking processes and planning techniques, why they work, and how companies can benefit from focusing on the three essential elements of any strategic plan: company, customer, and competition.
Replete with numerous illustrative case histories of strategic thinking in action, Omhae's classic work continues to inspire managers at all levels to new heights of bold, imaginative strategic thinking.
The classical text that descibes why the Japanese is so much better than us. It has been disproven again and again. Read it for its historical value and to learn the 3C model, which it defines.