Publisher: Berrett-Koehler, 1997, 220 pages
ISBN: 1-57675-014-0
Keywords: Knowledge Management
More and more, companies are deriving value from their intangible assets, such as their employee's creative ideas, their customer's loyalty, their ability to attract and keep prestigious accounts, their innovative products and services, their popular brand names, and their reputation. Foremost among them are the "Knowledge Organizations" — companies that employ highly skilled, highly educated people who sell their knowledge and talent rather than (or as well as) products — which make up the fastest growing business sector today.
The New Organizational Wealth shows how some of the fastest-growing, most profitable companies are discovering that potentially limitless revenues can flow from their firm's intangible assets — the ability of employees, customers, and even suppliers to create new concepts, models, products, and services.
The New Organizational Wealth is the first book to provide tools for measuring such intangible assets as competent and creative employees, patents, brand names, or company reputation. Using numerous real-life examples, Karl-Erik Sveiby gives practical advice on how to create a knowledge-focused strategy and shows:
Sveiby goes beyond the soft "people are our number one priority" approach to show the profound impact of intangible assets on the financial bottom-line.
The stuff that started it all (not really, but at least by the Swede that started it). It could be better written, as some of the examples are from failed companies, and some things seem a bit naive today.
But it is worthwhile reading, anyway.
Comments
There are currently no comments
New Comment