Publisher: Warner / Grand Central Publishing / Hachette, 1998, 433 pages
ISBN: 0-446-67346-3
Keywords: Sales
The Book That Sparked A Selling Revolution
In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success.
The New Strategic Selling
This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world example, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn:
By many considered the classic text in sales, now in a new edition. Surprisingly good.
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