The One to One Future

The One to One Future has become an international bestseller on marketing in the Interactive Age. This classic book on how to sell more products to fewer customers is a must-read for every CEO and marketing executive.

• Chapter 1: Back from the Future
• Chapter 2: Share of Customer, Not Share of Market
• Chapter 3: Collaborate with Your Customers
• Chapter 4: Differentiate Customers, Not Just Products
• Chapter 5: Economies of Scope, Not Economies of Scale
• Chapter 6: Manage Your Customers, Not Just Your Products
• Chapter 7: Engage Your Customers in Dialogue
• Chapter 8: Take Products to Customers, Not Customers to Products
• Chapter 9: Make Money Protecting Privacy, Not Threatening It
• Chapter 10: Society at Light Speed

Despite all the hoppla around this book, it is pretty good.

It is not very well written, but the concepts described within makes you challenge the future of mass-marketing (some of it has already been proven true when I'm writing this).

Leaves me untouched, as it today seems a bit dated.