Publisher: McGraw-Hill, 2002, 320 pages
In The Online Copywriter's Handbook, Robert Bly — one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook — turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different — often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:
Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
It is not really a book about copywriting, online or offline, it is more a book about designing web-places based on tried and true AD concepts. These has worked in the offline press and promotion based world for ages. So, nothing new under the sun and a bit of a disappointment.