Publisher: Warner / Grand Central Publishing / Hachette, 1992, 305 pages
ISBN: 0-446-39376-2
Keywords: Marketing
The book for every briefcase.
Wheter you're a business student of a seasoned pro…
Whether you're changing fields or watching your field change around you…
If you want to communicate better with your advertising, packaging, promotions and other marketing counterparts…
This is the only hands-on marketing guide designed to go where you do and put the information you need at your fingertips. The Pocket Marketer makes you an instant generalist, giving you mastery over:
The Pocket Marketer is a marketing M.B.A. in portable form and then some — the right tool for every business and every business person.
Short reference, but OK.
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