The Pocket Marketer

Your Portable Professional Real-World Marketing Companion

Brian Scott Sockin, Janet M. Grottalio

Publisher: Warner / Grand Central Publishing / Hachette, 1992, 305 pages

ISBN: 0-446-39376-2

Keywords: Marketing

Last modified: July 8, 2021, 5:17 p.m.

The book for every briefcase.

Wheter you're a business student of a seasoned pro…

Whether you're changing fields or watching your field change around you…

If you want to communicate better with your advertising, packaging, promotions and other marketing counterparts…

This is the only hands-on marketing guide designed to go where you do and put the information you need at your fingertips. The Pocket Marketer makes you an instant generalist, giving you mastery over:

  • All the basic principles, techniques, and tools of marketing and how they work in the real world, for each marketing discipline: research, product development, packaging, advertising, promotion, public relations, pricing and distribution
  • The terminology and jargon for each marketing field
  • The marketing planning process and how to build an effective strategy
  • State-of-the-art charts and forms to help you organize and streamline your job.

The Pocket Marketer is a marketing M.B.A. in portable form and then some — the right tool for every business and every business person.

  • One: The "Big picture"
    • The Marketing Plan
    • Positioning in Plain Language
  • Two: Marketing Research
    • Top-Line
    • Marketing Research Glossary
    • PM Tools Research and Planning
  • Three: Product Development
    • Top-Line
    • Product Development Glossary
    • PM Tools Product Development
  • Four: Packaging Development
    • Top-Line
    • Packaging Development Glossary
    • PM Tools Packaging Development
  • Five: Distribution
    • Top-Line
    • Distribution Glossary
    • PM Tools Distribution
  • Six: Pricing
    • Top-Line
    • Pricing Glossary
    • PM Tools Pricing
  • Seven: Advertising
    • Top-Line
    • Advertising Glossary
    • PM Tools Advertising
  • Eight: Promotion
    • Top-Line
    • Promotion Glossary
    • PM Tools Promotion
  • Nine: Public Relations
    • Top-Line
    • Public Relations Glossary
    • PM Tools Public Relations
  • Ten: Marketing Plan for SolarTech
    • SunSplash!

Reviews

The Pocket Marketer

Reviewed by Roland Buresund

OK ***** (5 out of 10)

Last modified: May 21, 2007, 2:51 a.m.

Short reference, but OK.

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