Publisher: Prentice Hall, 2002, 177 pages
What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts?
How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos?
The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.
The Pyramid Principle explains how to:
Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect.
Bring your ideas to life!
This is a very interesting book to read and try to apply. I, in fact, wished that I would have read this book before writing all of these MBA assignements…
Clearly a warm recommendation.