Publisher: Jossey-Bass, 2001, 298 pages
The twin force of ideological change and technology revolution make globalization the single most important issue facing companies today. To stay competitive in the worldwide marketplace, business executives must lead their companies in developing and sustaining the ongoing efforts to globalize their organizations.
Vijay Govindarajan and Anil K. Gupta are two of the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their ten-year research study of more than one hundred global corporations. Drawing from this rich knowledge base — which includes large-scale surveys, case studies, and in-depth discussions with several hundred executives — the authors make the compelling case that every industry must be considered a gloab industry and every business a knowledge business.
The Quest for Global Dominance focuses on four essential tasks in which a company must lead its industry in order to emerge and maintain its position as a globally dominant player. The richly illustrated conceptual frameworks presented in this book should help executives become more skilled at:
The Quest for Global Dominance provides executives with leading-edge ideas in a manner that makes them easy to put into action.
Brilliant book. This is destined to become a real classic.
They take a fresh look on globalization and discusses its strategic implications.
Recommended reading for both the budding or experienced international businessman, as well as for the strategist.