Publisher: McGraw-Hill, 1996, 206 pages
It's the method that has revolutionized big ticket sales in the United States and globally…
It's the method that today is being used by one-half of all Fortune 500 companies to train their sales forces…
It's SPIN Selling - and here's the interactive, hands-on Fieldbook that provides the practical tools you need to put this revolutionary method into action… immediately.
Written by the pioneering author of the original bestseller, SPIN Selling, this eagerly awaited new book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions. Learn from:
An attempt to teach you how to handle the SPIN method. Worth it if you're interested.