The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

Eric Ries

Publisher: Portfolio, 2017, 390 pages

ISBN: 978-0-241-19726-4

Keywords: Entrepreneurship, Lean

Last modified: Sept. 16, 2019, 12:12 a.m.

Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation and transform themselves into truly modern organizations.

In The Lean Startup Ries laid out the practices of successful startups — building a minimum viable product, customer-focused and scientific testing based on the build-measure-learn method of continuous innovation, and deciding whether to pivot or persevere. In The Startup Way he turns his attention to an entirely new group of organizations: established enterprises such as iconic multinationals GE and Toyota, tech titans such as Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences working with some of these organizations, as well as non-profits, NGOs and governments, Ries introduces a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

  • Part One: The Modern Company
    1. Respect the Past, Invent the Future: Creating the Modern Company
    2. Entrepreneurship: The Missing Function
    3. A Startup State of Mind
    4. Lessons from the Lean Startup
    5. A Management System for innovations at Scale
  • Part Two: A Roadmap for Transformation
    1. Phase One: Critical Mass
    2. Phase Two: Scaling Up
    3. Phase Three: Deep Systems
    4. Innovation accounting
  • Part Three; The Big Picture
    1. A Unified Thory of Entrepreneurship
    2. Towards a Pro-Entrepreneurship Public Policy
  • Epilogue: A New Civic Religion
  • Appendix 1: Additional Resources
  • Appendix 2: A Catalog of MVPs
  • A Note on Research Methods
  • Disclosures


The Startup Way

Reviewed by Roland Buresund

Bad ** (2 out of 10)

Last modified: Nov. 17, 2019, 1:54 a.m.

Sigh, lots of words, name-dropping, whacky ideas, etc., but nearly no real content.

The only thing you can take away is some understanding of the thought-processes of the Silicon Valley entrepreneurs and investors (and even that is in fact more based on wishful thinking than facts).

You wont miss anything by not reading this.


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