The WarRoom Guide To Competitive Intelligence

Steven M. Shaker, Mark P. Gembicki

Publisher: McGraw-Hill, 1999, 255 pages

ISBN: 0-07-058057-X

Keywords: Strategy

Last modified: Aug. 1, 2021, 3:42 p.m.

Now more than ever, in today's competitive world intelligence is power. Whether on the battlefield, in the political arena, or in the marketplace, an organization's abbility to compete depends on how well it integrates and safeguards its vital information. Strategic intelligence-gathering — a foundation of government and politics — is also essential in the business world. Based on principles gleaned from intelligence professionals, business leaders can transform the way they handle critical information by converting their board rooms into war rooms.

The WarRoom Guide to Competitive Intelligence is indispensable for leaders who aim for competitive advantage in business through intelligence-gathering and strategic decision-making. Written by two of America's foremost security and intelligence experts, it demystifies the important new field of competitive intelligence and demonstrates why it is one of the most vibrant and fastest-growing business disciplines.

Authors Shaker and Gembicki illustrate how, through harnessing competitive intelligence, you can systematically, ethically, and legally gather intelligence on customers, comeptitors, personnel, technologies, and the total business enviroment. In addition, you can 'protect the keys to the kingdom' by safeguarding your company's own vital information. The WarRoom to Competitive Intelligence is both revolutionary and practical. Here are some of the timely topics it covers:

  • The Quarterback Technique — How to collect intelligence at conferences and conventions
  • Cyber Collection — How to gather informational 'golden nuggets'; from the Internet, including 'E-Quarterbacking' via e-mail.
  • Data Mining — How to combine artificial intelligence with competitive intelligence information-gathering techniques for maximum impact.
  • Visualization and Mind-Mapping Techniques — How to tap into the creative methods used in war rooms to facilitate team-based understanding and decision-support.
  • War Room Design — A guide to strategizing a major program or project by collecting and disseminating information within a single room.

Filled with case studies and facts on the Economic Espionage Act of 1996, cyber espionage, and competitive counterintelligence, The WarRoom Guide to Competitive Intelligence will help you transform a 'seat-of-the-pants,' intuitive decision-making process into one based on true competitive intelligence.

  • Part 1: What Is Competitive Intelligence?
    1. The Intelligent Organization
      • What Is Competitive Intelligence?
      • CI Today
    2. Information Warfare
      • Issues Management
      • The Media Management Tool: An Example of Issues Management
    3. From Battlefield to Board Room
      • Military War Rooms
      • Political and Governmental War Rooms
      • From Board Room to War Room
      • Why the War Room
      • The Opportunity
      • Visualized Intelligence
  • Part 2: How to Build a Competitive Intelligence Organization
    1. The Competitive Intelligence Process
      • Collection Analysis, and Dissemination
      • The Competitive Intelligence Collection Planning Process
      • Collection Plan Guidance
      • The Benefits of the Environmental Scan
      • Information Source targeting and Acquisition
      • Use of Intelligence to Support Other Management Reporting
    2. The Quarterback Technique
      • Quarterback Overview
      • Key Players
      • Conference Selection and Preparation
      • Conference Implementation
      • The Quarterback War Room
      • Quarterback Limitations
      • Conclusion
    3. Cyber Collection
      • Searching and Mining for the Gold Nuggets
      • Parallel and Meta Search Engines
      • Search Strategy
      • Information Brokering
      • Using Web Sites to Collect Intelligence
      • Intranets
      • Data Mining
      • Robots, Spiders, and Intelligent Agents
      • Competitive Intelligence/Opposition Research Toolbox
      • E-mail Elicitation
      • E-Quarterbacking
      • State-of-the-art Web Site for Intelligence Collection, Dissemination, and Issues Management
    4. Visualization Intelligence Techniques
      • Example of Visualizations Used in Intelligence Analytical Products
      • Summary
    5. War Room Design
      • War Room Case Study 1: Competitive Intelligence Program War Room
      • War Room Case Study 2: Quarterback Operation War Room
      • War Room Case Study 3: Strategy Planning War Room
      • War Room Case Study 4: Capture Plan War Room
      • War Room Case Study 5: Research and Development Investment Planning War Room
      • War Room Case Study 6: Media Planning War Room
      • War Room Case Study 7: Advocacy Campaign War Room
      • War Room Case Study 8: Merger & Acquisition War Room
      • Lessons Learned from These Case Studies
  • Part 3: How to Protect Your Company
    1. Safeguarding the Keys to the Kingdom — Protecting Your Intellectual Assets
      • Operations Security
      • Red team
      • Competitive Counterintelligence: Deception, and Misinformation
      • Deception, and Misinformation: Case Study 1
      • Deception, and Misinformation: Case Study 2
      • The Economic Espionage Act of 1996
      • Espionage Is Not CI
    2. Protection from Cyber Espionage
      • The 1996 Information Systems Security Survey
      • The Manhattan Cyber Project
      • Corporate America's Competitive Edge


The WarRoom Guide To Competitive Intelligence

Reviewed by Roland Buresund

Very Good ******** (8 out of 10)

Last modified: Nov. 11, 2009, 12:24 a.m.

A really good book about practical Business Intelligence.


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