Publisher: BIS, 2012, 373 pages
ISBN: 978-90-6369-279-7
Keywords: Product Management
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.
Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionaly, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in as philosophical context.
As an intro to Service Design and a light weight intro to Product Management, it is OK. Sometimes confusing, extremely simplistic and too thick, but works as an introductionary book.
Not something you would miss, if you're not exactly the target audience.
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