Total Global Strategy II ^{2nd Ed.}

Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.

• Chapter 1: Understanding Global Strategy
• Keys to a Successful Total Global Strategy
• Financial Benefits of Internationalization and Globalization
• Industry Globalization Drivers
• Global Strategy Levers
• Benefits of Global Strategy
• Drawbacks of Global Strategy
• Finding the Balance
• More Than One Strategy Is Viable
• Challenges of Implementation
• Backlash Against Globalization
• Chapter 2: Diagnosing Industry Globalization Potential
• Globalization Drivers for Service Businesses
• Effects of the Internet on Industry Globalization Drivers
• Market Globalization Drivers
• Cost Globalization Drivers
• Government Globalization Drivers
• Competitive Globalization Drivers
• Guidelines for Diagnosing Industry Globalization Potential
  
• Chapter 3: Building Global Market Participation
• Basis for Global Expansion
• Global Market Participation for Service Businesses
• Effects of the Internet on Global Market Participation
• Types of Global Market Participation
• Globally Unimportant Countries
• Benefits of Global Market Participation
• Drawbacks of Global Market Participation
• Globally Blocked Industries
• The Special Case of Joint Ventures
• Differing Strategic Roles for Each Country
• Industries That Need Multimarket Participation
• Guidelines for Building Global Market Participation
  
• Chapter 4: Designing Global Products and Services
• Benefits of Global Products and Services
• Drawbacks of Global Products and Services
• Global Standardization in Service Businesses
• Effects of the Internet on Global Products and Services
• When to Use Global Products and Services
• Developing Global Products and Services
• Guidelines for Designing Global Products and Services
  
• Chapter 5: Locating Global Activities
  
• Effect of the Internet on Global Activity Location
• Role of National Factors
• Role of Exchange Rates
• Strategic Advantage Versus Comparative Advantage
• Benefits of Global Location of Activities
• Drawbacks of Global Location of Activities
• Global Activity Location for Service Businesses
• Locating Individual Activities
• Guidelines for Locating Global Activities
  
• Chapter 6: Creating Global Marketing
• Benefits of Global Marketing
• Drawbacks of Global Marketing
• When to Use Global Marketing
• How to Use Global Marketing
• Where to Use Global Marketing
• Conducting Global Market Research
• Collecting Global Marketing Information
• Organizing for Global Marketing
• A Global Consumer Marketing Success Story
• A Global Business-to-Business Marketing Success Story
• Guidelines for Creating Global Marketing
  
• Chapter 7: Making Global Competitive Moves
• Key Features of Global Competitive Moves
• Global Competitive Moves for Service Businesses
• Effect of the Internet on Global Competitive Moves
• Benefits and Drawbacks
• Choosing the Speed of Globalization
• Guidelines for Making Global Competitive Moves
  
• Chapter 8: Building the Global Organization
• Organization Structure
• Management Processes
• People
• Culture
• Minimizing the Drawbacks of Global Organization
• Effect of the Internet on Globalization
• Combining Strategic and Organizational Analysis
• Guidelines for Building the Global Organization
  
• Chapter 9: Regional Strategy
• Regional Strategy in the Context of Global Strategy
• Defining Regions
• Examples of Major Regions
• Diagnosing Industry Regionalization Potential
• The Case of the European Union
• Using Regional Strategies
• Regional Organization and Management
• Guidelines for Diagnosing Regionalization Potential and Developing Regional Strategies
  
• Chapter 10: Measuring Industry Drivers and Strategy Levers
• Measuring Industry Globalization Drivers
• Measuring Global Strategy Levers
• Measuring Global Organization
  
• Chapter 11: Conducting a Global Strategy Analysis
  
• Worksteps
1. Assembling the Global Team
2. Defining the Business
3. Identifying Key Markets
4. Identifying Key Competitors
5. Checking the Core Strategy
6. Checking Country Selection
7. Diagnosing Industry Globalization Potential
8. Evaluating Current and Potential Use of Global Strategy Levers
9. Evaluation Organization Capability
10. Developing Global Programs
• Global Products Program
• Further Steps
• Some Guiding Ideas for Implementing a Total Global Strategy
  
• Appendix;: Worksheets for Evaluating Core Strategy
  

This is a really thin book, but it is so crammed with facts, data, information, knowledge, tips, analysis and knowledge that I can't really compare it to other books.

The only negative part of it is that it is in reality the second edition of his book, which he re-branded in 2003 and added II to the title.

A rarity and a must read.