Wikinomics

In just the last few years, traditional collaboration — in a meeting room, a conference call, even a convention center — has been superseeded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitivness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

An important look into the future, Wikinomics will be your roadmap for doing busines in the twenty-first century.

• Introduction
• Subtitles

1. Wikinomics
2. The Perfect Storm
3. The Peer Pioneers
4. Ideagoras
5. The Prosumers
6. The New Alexandrians
7. Platforms for Participation
8. The Global Plant Floor
9. The Wiki Workplace
10. Collaborative Minds
11. The Wikinomics Playbook
    

If you want to understand the current technology and its impact on society (and vice versa).

Explains in extremely lucid terms and with an exceptional insight what the current (2006-2007) technology and culture is about.

Read it, you wont regret it, if you're at least a little bit curious about the subject.