Megadeals Research is the Swedish publishing entity behind the business book Megadeals (co-authored by Christopher Engman and Johan Åberg). The organization serves as the research and intellectual foundation for the "Megadeals" discipline, which focuses on the orchestration of high-value B2B transactions typically ranging from 10 MUSD to 15 BUSD.
The insights published by Megadeals Research are the result of an extensive, years-long study into large-scale deals. Key aspects of their research process include Hypothesis Testing, Deep Interviews and Iterative Refinement
As a publisher and research body, Megadeals Research focuses on bridging the gap between traditional sales and modern marketing.
Megadeals: How to win the world's Biggest business deals 2nd Ed.