This is the first book related to marketing I ever read (it is in fact the very first business book I read). And I have read it numerous time since then, and it only gets better all the time. You will seldom find anything better than this. The writing is lucid, the concepts are clear, it is practical and everything he says, feels rights. If you don't read it and pretend to work in advertising or marketing, you must be a ignorant moron.

Of course, David Ogilvy is my personal idol. An intelligent, successful man with a high degree of integrity and very outspoken. You have to love him!

Highly recommended!

In memory of Tore G. Sergenius, dead in 1980.