This is the more broad follow-up to the "Channel Advantage", of the same author. And unlike many follow-up books, this is maybe even better, as a blueprint for effective market introductions and strategies. It can be criticised for neglecting the small entrepreneur and having a focus on larger companies, but if the small entrepreneurs doesn't want to understand how it is done in a proper way, it is their loss.

Highly recommended for marketing and business development people.