Well, the book claims to describe the "Market-Based Management" Framework, which it admittedly tries to do, but it is mostly hogwash and self-evident truths (granted, many talk the talk, but don't walk the walk).
What it really is, is a biography of the author, his family and their companies, and their guiding principles (he is a well-known right-wing Republican in the U.S., but he manages to hide it pretty well in the book).
The Koch Industries is an interesting corporate group, that has succeeded very well, so it was an interesting read from that perspective, but it was many times too personal to be enjoyable.
OK reading if you're interested, but don't expect to learn something new.
Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
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