F.G. "Buck" Rodgers, a graduate of Miami University, was among those in the forefront of making IBM the industry giant it is today. He began with the firm in 1950 as a sales trainee and moved up to the ranks of Vice President of Marketing, responsible for IBM's worldwide marketing activities. He held the position from 1974 until his early retirement in 1984.
Today, Rodgers is a best-selling author and motivational speaker. His first book, The IBM Way, was a worldwide best-seller. His second best-seller, Getting the Best Out of Yourself and Others, is a practical motivational guide for the business, political, and academic world.
Så lyckades IBM: Bakom kulisserna på världens mest framgångsrika marknadsorganisation