Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of Strategy and Management at INSEAD in Fontainebleau, France and Fellow of the World Economic Forum. She has published numerous articles on strategy and managing the multinational which can be found in Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. Professor Mauborgne's current research focuses on strategy, innovation and wealth creation in the knowledge economy. Her recent work, with W. Chan Kim, includes Blue Ocean Strategy (Harvard Business Review, October 2004) and Tipping Point Leadership (Harvard Business Review, April 2003). She is also the author of five worldwide best-selling Harvard Business Review articles. Her Harvard Business Review articles have sold over 500,000 reprints. In addition, her Value Innovation and Fair Process articles were selected as among the best classic articles in Harvard Business Review. She is also a founder of the Value Innovation Network.
Professor Mauborgne is a contributor to The Financial Times, The Wall Street Journal, The Wall Street Journal Europe, The New York Times and World Link. Her research has also been featured in The Economist, Booz Allen Hamilton Strategy+Business", The Times of London, Wirtschaftswoche, Global Finance, The Conference Board, l'Expansion, Børsen, Svenska Dagbladet, The Australian Financial Review, South China Morning Post, The Guardian Weekly, Korea Economic Daily, GESTION, Sunday Times of South Africa, Martes Fnanciero, People Management, The Business Times Singapore, Human Capital Magazine Australia, Panorama Economy Italy, The Straits Times Singapore, Handelsblatt, Australian Financial Review and others. Professor Mauborgne is the winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business.
Blue Ocean Shift: Beyond Competing
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant