Scott W. Cooper is President of The Hiebing Group and has worked on accounts such as Coors, Famous Footwear, American Automobile Association (AAA), and Fort Howard Paper. Prior to his current position, Scott had experience in both the client and agency side of the business.
Scott received his bachelor of science degree in economics from the University of Wisconsin and his M.B.A. from Miami University, in Oxford, Ohio. He currently teaches marketing communications in the School of Business at the University of Wisconsin.
How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach 2nd Ed.