Publisher: Marshall Cavendish, 2009, 200 pages
Marketing moves fast — competitors come up with new ideas to steal your business every day, so you need to stay ahead of the game. This book can help! Written in an engaging and lively manner, it gives you 100 ideas from real companies, ideas that have been tried and tested. The Ideas are thought-provoking and adaptable to most businesses — some are no-brainers (which, nevertheless, are under-used), while others are subtle and surprising.
Whether you are running a small business of your own, working in marketing for a big company, or advising others, this book will be an invaluable addition to your briefcase.
A pretty nice book without pretentions. If you treat it as something to make your brain start thinking "Marketing" after a slow day or a vacation, this is pretty decent and fulfills its purpose.
Nice to own.