100 Great Marketing Ideas

From leading companies around the world

Jim Blythe

Publisher: Marshall Cavendish, 2009, 200 pages

ISBN: 978-0-462-09942-2

Keywords: Marketing

Last modified: July 28, 2021, 11:46 p.m.

Marketing moves fast — competitors come up with new ideas to steal your business every day, so you need to stay ahead of the game. This book can help! Written in an engaging and lively manner, it gives you 100 ideas from real companies, ideas that have been tried and tested. The Ideas are thought-provoking and adaptable to most businesses — some are no-brainers (which, nevertheless, are under-used), while others are subtle and surprising.

Whether you are running a small business of your own, working in marketing for a big company, or advising others, this book will be an invaluable addition to your briefcase.

  1. Give the product away
  2. Make it fun
  3. Get decision-makers together
  4. Tease your customers
  5. The "real money" mailing
  6. Withdraw the product
  7. Find the key account
  8. Add some value
  9. Do something different
  10. Respect your consumer
  11. Play a game
  12. Bring a friend
  13. Use promotional gifts that really promote
  14. Do not bind the mouths of the kine
  15. Empowering staff
  16. Speak the customer’s language
  17. Build your corporate culture
  18. Have a startling brand
  19. Make the product easy to demonstrate
  20. Throw a party
  21. Follow up on customers later
  22. Lost customers are not always lost
  23. Bait the hook
  24. Hold on to those brochures
  25. Show people the competition
  26. Take your partners
  27. Making exhibitions work
  28. Set the price, even on things you are giving away
  29. Let them shout!
  30. Turn a disadvantage to an advantage
  31. Develop an icon
  32. Educate your customers
  33. Tap into country-of-origin effect
  34. Charge what the service is worth
  35. Be consistent
  36. Love your customers, love what they love
  37. Make it easy for people to pay
  38. Credit where credit’s due
  39. Don’t compete
  40. Keep them waiting
  41. Form a club
  42. Get the layout right
  43. Avoid annoying the customers
  44. Work with the negative aspects of your product
  45. Put yourself on a networking site
  46. Discourage the undesirables
  47. Watch how people actually use your products
  48. Form a panel
  49. Get somebody else to pay for what you give your customers for free
  50. Make people behave
  51. Give people something that helps you to communicate your brand to them
  52. Help your allies to help you
  53. Keep your eggs in one basket
  54. Whet the customer’s appetite
  55. Be startling in ways that involve your customer
  56. If you’re on the web, you’re global
  57. Look beyond the obvious
  58. Find the USP
  59. Reposition into a better market
  60. Use the packaging
  61. Influence the influencers
  62. Research your customers
  63. Involve your customers
  64. Integrate your database
  65. Tap into the social network
  66. Flog it on eBay
  67. Communicate in a relevant way
  68. Develop your brand personality by linking it to a real personality
  69. Know your customer’s motivations
  70. Identify your competitors—and learn from them
  71. Pick the segments nobody else wants
  72. Pick a card
  73. Trust your customers to handle their own complaints
  74. Find the lost tribe
  75. Find the right partners
  76. Tailor your products
  77. Integrate communications
  78. Share the wealth
  79. Think small
  80. Be the expert
  81. Ads on cars
  82. Go to the source of customers
  83. Make your customers laugh
  84. Focus on the key issue for your customer
  85. Vary the ambience
  86. Grab them early
  87. Be child-friendly
  88. Understand how you are judged
  89. Introduce a third alternative
  90. Place your product
  91. Specialize to charge a premium
  92. Develop a separate brand for each market
  93. Use opinion leaders
  94. Link to a cause
  95. Set a sprat to catch a mackerel
  96. Consider the culture
  97. Build a new distribution channel
  98. Use a weblog
  99. Make buying easy
  100. Make your product easier to use than everybody else’s


100 Great Marketing Ideas

Reviewed by Roland Buresund

Decent ****** (6 out of 10)

Last modified: April 28, 2019, 1:59 a.m.

A pretty nice book without pretentions. If you treat it as something to make your brain start thinking "Marketing" after a slow day or a vacation, this is pretty decent and fulfills its purpose.

Nice to own.


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