Marshall Cavendish

Updated at: June 4, 2008, 3:59 p.m.

At Marshall Cavendish, the vision of enriching life through reading and lifelong learning is excellently fulfilled by its General & Reference Publishing arm, which is one of the largest general trade book publishers in Southeast Asia.

Marshall Cavendish have, since 1975, assembled a catalogue of more than a thousand titles, covering a diversity of subjects by established authors from around the world. Published under the Marshall Cavendish imprints, the books are distributed to retail outlets across the world through partnerships with nearly 40 distributors. In addition, the readers enjoy the convenience of buying the books online through Amazon and Marshall Cavendish own online bookstore.

Marshall Cavendish continually seek to extend its distribution reach beyond the traditional bookshop channels, in order to improve consumers’ accessibility to its products. To support its distributors, they actively generate creative promotional programmes and author events to support sell through and increase market awareness. Regular author appearances, workshops, co-branding with selected brand owners, and gift offerings, are some of the initiatives enthusiastically pursued by its marketing team to bring the best to its valued readers.

With a publishing network that spans Asia, Europe and the USA, Marshall Cavendish excellent publications have reached out across the world in 13 languages. Its expertise in high-quality, sophisticated publishing has led to co-editions with leading foreign publishers and customised publishing projects with major international corporations. At Marshall Cavendish, they take pride in their reputation as a major international publisher and are committed to delivering products of only the best quality.

Related Books

100 Great Marketing Ideas: From leading companies around the world

CultureShock! Czech Republic: A Survival Guide to Customs and Etiquette 2nd Ed.

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy