Business Beyond the Box

Applying Your Mind for Breakthrough Results

John O'Keeffe

Publisher: Nicholas Brealey, 1998, 244 pages

ISBN: 1-85788-212-1

Keywords: Creativity

Last modified: Aug. 4, 2021, 2:58 p.m.

"What can I do now to achieve breakthrough results in my business area?"

Faster rates of change in the business world and in the world around us mean that we need to get 'out of our boxes' just to adapt productively to the changes taking place, let alone to develop a competitive edge for the future.

Business Beyond the Box is about developing the ability to create a flow of ideas that will bring about a step-change in actual results. Your mind is a brilliant personal cranial computer which most of us don't know how to operate. The only thinking strategy most of us know is logical analysis; and the only alternative strategy we know is a vague form of brainstorming, which rarely delivers.

Business Beyond the Box is about applying your mind to eight thinking strategies which work, based on a new concept called triangular thinking. Linear or vertical thinking was always close to tunnel vision. Then came lateral thinking, which brought a breadth of thought, but often ended up with ideas too impractical for business. Triangular thinking solves these limitations by being directly focused on bottom-line business results. It involves doing three things together: picturing a step-change, building knowhow, and using creative thinking — all focused on achieving real-world results.

This is a breakthrough book because the strategies it outlines are surprisingly effective at getting step-change results from relatively easy changes. Its techniques are:

  • Monday morning do-able: everyone can use them today. The book provides many simple examples, tips and exercises to bring the methods to life.
  • Proven in practice: this book has been written by a practising senior executive in a major multinational company. The strategies, tips and techniques are proven in the heat of battle.
  • Direct to results: they focus each individual's thinking thinking and energies directly on how to get step-change results in contrast to indirect or interim activities like team-building or empowerment.

Business Beyond the Box will give you the secrets of breaking through the box of incrementalism, of the self-imposed limitations you hardly realise are there, and applying new mindsets to achieve step-change results. This book will improve you and your organization's ability to innovate rather than administrate; to look at what can be rather what what is; to work with boundaries rather than work within boundaries.

  1. Business Beyond the Box
  2. The Eight Thinking Strategies
  3. Picturing a Step-Change
  4. Building Knowhow
  5. Using Creative Thinking
  6. Acting in the Action Zone
  7. Becoming Whole-Brained
  8. Choosing Powerful Mindsets
  9. Hats, Maps and Thinking Pads
  10. Getting on Fire
  11. Breakthrough Results, Relatively Easy
  12. Thinking Pads


Business Beyond the Box

Reviewed by Roland Buresund

Good ******* (7 out of 10)

Last modified: May 21, 2007, 2:56 a.m.

A book on how to broaden your horizons and thinking. Surprisingly good.


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