Publisher: Springer-Verlag, 2005, 219 pages
Keywords: Enterprise Resource Planning
In order to make strategy happen there is a need for powerful management information systems. SAP focuses on the application of modern business administration concepts, e.g. Value Based Management, the Balanced Scorecard, the Management Cockpit or flexible planning methods.
The book describes the methodology and implementation of a powerful tool for enterprise management. Practical examples show how SAP Strategic Enterprise Management/Business Analytics (SAP SEM/BA) can help to improve cross functional planning, reporting and analyzing. SAP SEM/BA is a leading edge IT-solution for top management and related departments in large enterprises and groups. It demonstrates the state of the art of modern management information and decision support systems.
This just goes to show that I am a sucker! I actually paid for this book! If SAP had given it to me as a marketing ploy, I could have seen some value of descriptions of different modules in SAP and correlation with certain management theories (like BSC, Stakeholder theory etc.). But as a book by some professors in Waldorf, this sucks big time and I would be ashamed to recommend anyone to read this marketing drivel, as it exhibits the usual promotional material creativity from an engineering company (aka none!).
Ask for a refund if you buy this book, and ask the SAP sales rep for it instead!