Gear Up

Test Your Business Model Potential and Plan Your Path to Success

Lena Ramfelt, Jonas Kjellberg, Tom Kosnik

Publisher: Capstone, 2014, 191 pages

ISBN: 978-0-857-08562-7

Keywords: Entrepreneurship

Last modified: June 14, 2015, 6:41 p.m.

Are you tackling a new business opportunity or do you need to sharpen an existing one?

Gear Up offers you a framework to build the critical components for business success. It will help you to determine whether a new business idea is worth your time, whether to push ahead with your current business opportunity, or toss the old plan and develop something even bigger and better.

Use this practical guide to sync the nine gears which will enable you to assess the potential in a new or existing business venture. As you follow the tried-and-tested framework you'll find that there is a supporting structure to help develop a strategy unique to you, so you can create a new market or disrupt existing ones, and your path to success will emerge.

The foundation for Gear Up was laid at Harvard and developed further at Stanford. Tested by executives around the world, this proven model will help you bring your best idea to life.

It's time to start creating!

  • Customers
  • Delight
  • Customer Acquisition
  • Business Model
  • Partners
  • Competitors
  • Go Global
  • Team
  • Reality Check
  • Sync Your Gears


Gear Up

Reviewed by Roland Buresund

Bad ** (2 out of 10)

Last modified: June 14, 2015, 6:41 p.m.

Entrepreneurship for 8-year olds! This has barely any content, but tries to ride on the Lean Startup and Osterwalder's Business Model Generation wave. And they fail miserably.

It is seldom you see crap like this sold, but it happens (look at me, I bought it :-() Avoid it as it doesn't contain anything you can't find after 10 minutes of thinking and 2 minutes of Google searching…


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