Get Backed

Craft Your Story, Build the Perfect Pitch Deck, Launch the Venture of Your Dreams

Evan Baehr, Evan Loomis

Publisher: Harvard Business School, 2015, 237 pages

ISBN: 978-1-63369-072-1

Keywords: Entrepreneurship

Last modified: June 20, 2018, 12:24 a.m.

Now that you have your big idea, how will you find and convince your first investor? You need a pitch deck — the perfect set of slides to convince investors to back you and your venture. But a pitch deck isn't merely a business plan put into PowerPoint — nor does a pitch deck magically turn into investor capital. Pitch decks are artifacts that communicate the vision and competence of the founder and can be used as part of an investor road show to raise capital.

In Get Backed, Evan Baehr and Evan Loomis — two veterans of the start-up world — will show you how to create a compelling pitch deck and how to plan and execute a fundraising road show to garner financial support for your business.

Authoritative, instructive, and visually compelling, Get Backed will help you not only raise your first million but also think more clearly about your vision, your company, and your relationships.

  • Introduction
  • Part One: Create Your Pitch
    1. The Birth of the Pitch Deck
    2. The Building Blocks of a Pitch Deck
    3. Story
    4. Design
    5. Text
    6. Actual Pitch Decks
    7. Pitching Exercises
  • Part Two: Get Backed
    1. A Primer on Startup Financing
    2. Overview of Funding Sources
    3. Intro
    4. Build
    5. Delight
    6. Invite
  • Conclusion


Get Backed

Reviewed by Roland Buresund

Good ******* (7 out of 10)

Last modified: May 21, 2020, 6:39 p.m.

A good primer on how to get funded, or more to the point, how to build your pitch (which many hopeful entrepreneurs fails to do). Be warned though, nearly half the book contains simplified examples with very little commenting.

Nothing exciting, but a good book to use to collect and structure your thoughts. Worth reading if the subject interests you.


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