iCon Steve Jobs 2nd Ed.

The Greatest Second Act in the History of Business

Jeffrey S. Young, William L. Simon

Publisher: Wiley, 2005, 359 pages

ISBN: 0-471-78784-1

Keywords: Apple

Last modified: Nov. 4, 2008, 11:03 a.m.

iCon Steve Jobs.This unflinching and completely unauthorized portrait reveals how Steve Jobs staged the greatest second act in the history of business. Taking us back to the heady days of Silicon Valley in the 1970s, iCon shows how Jobs achieved his first great success, rising from an outcast high school electronics nerd to become the driving force behind Apple and avatar of the computer revolution, only to be driven from the company in failure and disgrace. It then takes us behind-the-scenes as Jobs works his way toward an astounding comeback, revolutionizing the entertainment industry with Pixar, reclaiming the throne at Apple, and, with the extraordinary success of the iPod, regaining his reputation as arguably the greatest innovator of the digital age. As the book ends, Disney has just acquired Pixar, making Jobs Disney's largest shareholder - and setting the stage for act three.

  • PART ONE: Flowering and Withering
    1. Roots
    2. A Company Is Born
    3. Let's Be Pirates!
    4. Learning to Fail
  • PART TWO: New Beginnings
    1. The NeXT Step
    2. Show Business
    3. Master of Ceremonies
    4. Icon
  • PART THREE: Defining the Future
    1. Mogul
    2. Breaking New Ground
    3. iPod, iTunes, Therefore I Am
    4. Clash of the Titans
    5. Showtime
  • Epilogue
  • Acknowledgments
  • Notes

Reviews

iCon Steve Jobs

Reviewed by Roland Buresund

Disappointing *** (3 out of 10)

Last modified: Nov. 2, 2008, 4:14 p.m.

The first two-thirds of the book reads like something out of some tabloids. You get the view of a dusturbed young man.

The last third is a painful idol-portrait where the subject is forgiven everything and the authors can't stop drooling over the genius of Steve Jobs. Pathetic is probably the right word to describe this part.

Personally, I would avoid this book, as it is definetely not good writing, nor a good, independent biography over Steve Jobs.

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