Publisher: Penguin, 2017, 306 pages
Keywords: OKR, Performance Measurement
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs, Objectives and Key Results, a revolutionary approach to goal-setting, and with OKRs at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $700 billion. The startup was Google.
Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.
In Measure What Matters, Doerr shares a broad range of case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
This is one of the most known books about about OKRs. Unfortunately (or fortunately, depending on your viewpoint) this is mostly geared towards convincing senior management of why they should use OKRs.
But it lacks any details on how to execute the concept, it is mostly a lot of testimony, case studies and some superficial guidelines. But it can be used to convince senior managers on why they should use it, as it is written in very simple language, with short chapters (if they manage to read it).
I recommend that it is read, as it is important to understand why the concept exists, why it has been proven to be successful, and what it can be used for. But you need other, more execution books to be able to implement it efficiently-
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