Mind Your Manners ^{2nd Ed.}

This is a major new edition of the bestselling practical guide for managers in the new Europe. It has been expanded not only to cover the three new members of the European Union — but has also been generally revised and updated to reflect international developments, including a new section on Russia. In addition, John Mole has provided a new toolkit to enable readers to test their own cultural responses.

Managers working in a multicultural environment often make two mistakes; they misunderstand the behavioral and cultural differences, or are over-sensitive and defensive. Both can lead to reduced effectiveness and alienation – even confrontation. Mind Your Manners addresses such crucial issues as:

This is an effective business guide aimed at managers of any nationality intending to do successful business in the world's biggest market, and has already been translated into French, German, Italian, Norwegian, Finnish, Swedish, Polish, Czech and Japanese.

• Introduction
  
• The European Union
• The Big Six
• France
• Germany
• Italy
• Netherlands
• Spain
• United Kingdom
  
• The Smaller Nine
• Austria
• Belgium
• Denmark
• Finland
• Greece
• Ireland
• Luxembourg
• Portugal
• Sweden
  
• Americans in Europe
• Japanese in Europe
• Russians in Europe
• The Culture Triangle
• Communication
• Organisation and Leadership
• Culture Clash
• Merger Mania
• Multicultural Organisation and Leadership in Europe
• Multicultural Meetings
  
• Postscript – Managing Cultural Diversity
  
• Toolkit
• Where are you on the Mole Map?
• Do-it-yourself cross-cultural checklist
  

A good walk-through of the covered countries (EU-fifteen, Switzerland, Russia and Americans in Europe), but very little guidance on how to handle them.

But, it was a lot better than I expected! Worthwhile reading, in my opinion, even though there is gaping holes in the coverage (no Eastern Europe, no Norway, no Iceland, no Turkey, etc.)