Publisher: Harper, 1988, 769 pages
ISBN: 0-88730-244-0
Keywords: Change Management, Product Management
Just like the first edition of Readings in the Management of Innovation, this Second Edition offers a unified and comprehensive view of the core issues in managing innovation. But this new edition builds upon and extends the high standards of the first edition, providing 60% new material to keep pace with the fast-breaking changes in the management off innovation.
Representing a broad range of perspectives on managing innovation over time, this new edition:
Remarkable, I am reading this book over twenty years since it was published and I still find it very relevant. In fact, I feel refreshed of the lack of pet theories or a total focus on IT (even if high-tech is prevalent in the book).
I strongnly believe this is a book worth reading.
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