Rethinking the Future

Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets and the World

Rowan Gibson

Publisher: Nicholas Brealey, 1997, 276 pages

ISBN: 1-85788-103-6

Keywords: Strategy

Last modified: Aug. 7, 2021, 8:19 p.m.

This book is a meeting place of minds. It provides a unique opportunity to gain insights into tomorrow from today's most highly-regarded business thinkers.

Rethinking the Future brings together a list of luminaries that reads like a 'hall of fame' —

  • Charles Handy
  • Stephen Covey
  • Michael Porter
  • C. K. Prahalad
  • Gary Hamel
  • Michael Hammer
  • Eli Goldratt
  • Peter Senge
  • Warren Bennis
  • John Kotter
  • Al Ries and Jack Trout
  • Philip Kotler
  • John Naisbitt
  • Lester Thurow and Kevin Kelly

Their cutting-edge thinking has helped to guide many thousands of corporations through the changing landscape of business. Now, in a series of original and inspiring contributions, they define the new paradigm that will revolutionize business and society in the 21st Century.

Everywhere we look today, powerful new forces are reshaping the world that we thought we knew. Traditional boundaries between industries, disciplines and countries are rapidly blurring, and the old rules of management no longer makes sense in a post-industrial world.

Rethinking the Future is about a world of increasing uncertainty in which the very nature of work, of organizations and of economics is changing. It is about the move away from traditional hierarchies and the democratization of power. It is about giant nation states and corporations giving way to global networks. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves. This is a book for those executives.

This book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment. How they can learn to adapt to change and dramatically improve their performance. And how they should be 'managed' if at all.

Rethinking the Future examines the changing role of the leader and the powerful influence of corporate culture. And it probes the universal principles and values that ultimately govern the success of any leader or organization. It also looks at strategies for creating tomorrow's competitive advantages and tomorrow's markets, which will be driven by new demographics, new global structures and new technology.

Most importantly of all, the book gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. In fact, it represents an entire bookshelf condensed between two covers — a business education for the 21st Century. Rethinking the Future is essential reading for anyone concerned with business success beyond the next quarter.

  • Foreword by Alvin and Heidi Toffler
    • Rethinking Business
      Rowan Gibson
  • Rethinking Principles
    • Finding Sense in Uncertainty
      Charles Handy
    • Putting Principles First
      Stephen Covey
  • Rethinking Competition
    • Creating Tomorrow's Advantages
      Michael Porter
    • Strategies for Growth
      CK Prahalad
    • Reinventing the Basis for Competition
      Gary Hamel
  • Rethinking Control & Complexity
    • Beyond the End of Management
      Michael Hammer
    • Focusing on Constraints, Not Costs
      Eli Goldratt
    • Through the Eye of the Needle
      Peter Senge
  • Rethinking Leadership
    • Becoming a Leader of Leaders
      Warren Bennis
    • Cultures and Coalitions
      John Kotter
  • Rethinking Markets
    • Focused in a Fuzzy World
      Al Ries & Jack Trout
    • Mapping the Future Marketplace
      Philip Kotler
  • Rethinking the World
    • From Nation States to Networks
      John Naisbitt
    • Changing the Nature of Capitalism
      Lester Thurow
    • The New Biology of Business
      Kevin Kelly

Reviews

Rethinking the Future

Reviewed by Roland Buresund

Very Good ******** (8 out of 10)

Last modified: May 21, 2007, 3:20 a.m.

A great anthology with nearly all modern thinkers.

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