Publisher: Harvard Business School, 2001
Keywords: Business Development
I am probably getting old, but I think this book is one of the nominal works of the 21 century. At least, it is well written, provoking, eye-opening, intelligent, funny, etc. The only drawback is that it uses the oh-so popular format of structured chaos (i.e., lots of footnotes, blobs, sidelines, etc.), which sometimes makes it tiring to read, when you're not very motivated.
I think this book is very important, even if we already know that the attention economy exists, as it structures it and describes it very effectively.
But I may be getting old…