Publisher: Prentice Hall, 1999, 304 pages
Keywords: Business Plan
In summary, the book shows you how to:
The best book on the subject of business planning, so far.
The astute editors at Financial Times and Prentice Hall has done it again, seen to it that a knowledgable author manages to create a masterpiece. Not only can this book be used in developing and writing business plans, but also in evaluating the same (or why not evaluating whole organizations?).
If you buy ONE book on business planning, only, this should be it!