Publisher: Cooper-Vlaskovits, 2010, 103 pages
This book is both an introduction for those unfamiliar with Lean concepts and highly actionable for Lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.
Existing companies will benefit from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.
This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.
Regardless of the sub-title, this is in no way a "cheat-sheet" on how to think as an entrepreneur. This is a blatant try to profit from a more successful book by claiming it is an abridged version of what is already an abridged version on how to think when you start up a new company. And they even manage to contradict the original at a number of points!
This is pure rubbish, but the major complaint I have is that it burns too fast when I use it as start-up fuel in my fireplace.