Publisher: Harvard Business School, 2003, 304 pages
ISBN: 1-57851-852-0
Keywords: Product Management
At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly, punishing mercilessly those who fail. . In his worldwide bestseller The Innovator’s Dilemma, Clayton Christensen explained why disruptive innovation is so hard, and the powerful forces that drive established leaders to set the stage for their own destruction. The book sent shock waves through strategy “war rooms” in every industry, and put executives on notice: disruption is inevitable, and you’d better do something about it.
Over the last five years, Christensen, a professor at Harvard Business School, and Michael E. Raynor, a director at Deloitte Research, probed deeper into the nature of disruptive technologies. They knew how established companies made themselves vulnerable to attack. Now, they wanted to discover how successful innovators could shape nascent ideas into killer disruptions. In The Innovator’s Solution: Creating and Sustaining Successful Growth, they reveal some surprising truths about innovation and offer a set of proven theories managers can use to revive their sputtering growth engines by shaping and launching disruptive innovations.
Innovation is Much More Predictable Than We Thought
In this groundbreaking book, Christensen and Raynor show that innovation is not nearly as random and unpredictable as managers have come to believe. While the outcomes of the innovation process have seemed random — such as superior innovations that tank and unlikely products that take off — the process itself, that is, the forces that shape and package innovations within companies, is very predictable. Christensen and Raynor demystify this process and explain how managers can greatly increase the odds of successful growth.
Surprising New Theories on What It Takes to Innovate Successfully
Whether they realize it or not, executives and managers regularly make decisions based on a set of theories drawn from their past experiences. The problem is, the same theories that work well in running an established business don’t apply when launching a new growth venture. Drawing on years of in-depth research, the authors present new theories—tested in hundreds of companies across many industries — that make it possible for managers to better predict the outcomes of important growth-related decisions under different circumstances. Each of these decisions represent key actions that drive success inside what the authors call the “black box” of innovation: that critical place where new ideas are either stripped of their market-making potential — or shaped into powerful disruptions.
Many of these theories upend conventional thinking about what it takes to manage and lead, develop and market products, and innovate successfully:
Another masterpiece
What can I say! I stand in awe. A more practical book than The Innovator's Dilemma, even though it continues to develop Christensen's theories.
This is one of those books that you must have read, It totally changes the way you think about strategy and competition.
Recommended, is a too restricted word, just read it!
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