Publisher: Wiley, 2013, 256 pages
You are not a Visionary… yet.
The Lean Entrepreneur shows you how to
Most of us believe entrepreneurial visionaries are born, not
made. Our media glorify business outliers like Bezos, Branson, Gates,
and Jobs as heroes with X-ray vision who can look to the future, see
clearly what will be, imagine a fully formed product or experience and
then, simply make the vision real.
Many in our entrepreneur community
still believe that to be visionary, we must merely execute on a
seemingly good idea and ignore all doubt. With this mindset, companies
build doomed products in a vacuum; enterprises make ill-fated innovation
investment decisions; and employees and shareholders come along for an
Falling prey to the Myth of the Visionary confuses
talented entrepreneurs, product managers, innovators and investors. It
leads us to heartbreaking, costly and preventable failures in new
product and venture development.
The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.
Anyone can be visionary. The Lean Entrepreneur shows you how to:
Not as bad as I thought… It is a bit dis-organised, but they manage to contain many business development ideas necessary for a sprawling entrepreneur. And they are not afraid on telling where the ideas are coming from, which is refreshing in these kinds of books.
I wouldn't go so far as calling a good book, but it is worth reading.