Publisher: McGraw-Hill, 1999, 205 pages
It is high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows manaers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues — all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.
This is a really excellent book. Furthermore, the authors are so disrespectful against their own education and profession, that it will sooth an aspiring MBA's time.