Jack Trout is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in 13 countries and a client list that includes AT&T, IBM, Merrill Lynch, Sears, and other Fortune 500 companies.
Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers.
A sought after-after speaker, he is the author of numerous marketing classics including the bestselling Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and 1998's The Power of Simplicity.
The New Positioning: The Latest on the World's #1 Business Strategy
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Differentiate or Die: Survival in Our Era of Killer Competition